5/2/2023 0 Comments Google trends election![]() ![]() The easiest way to embed a Google Trends graph is to click the little embed button after performing a search. The goal of this trivial example was to compare the worldwide popularity of SEO and PPC. After that, I started adding different variations of two terms – SEO and PPC. Using the plus operator, you can account for different spellings, abbreviations, and punctuation of different terms.įirst, I set the location to “Worldwide”. Now that I told you about search operators, it’s time to give you a common, practical use case for how to use them in conjunction with Google Search Trends. Finding Different Spellings & Abbreviations Want to go more in-depth on search operators and their uses in SEO? Check out our blog post Using Google Search Operators In SEO and Beyond here. However, I want to exclude people that are only looking for mattress toppers. If your search term is associated with another meaning, to avoid having skewed results, you can use the minus operator.Īs an example, let’s say I want to get a feel for the mattress industry. As an example, check out the discrepancy between how to make bread and "how to make bread". This is useful if you want to see the trend of multiple industries.Īnother useful one is using double quotes in order to include direct match results only. Simply connect as many terms as you like using plus signs to combine results. There are various search operators you could use to get more out of your data. It’s just passed November in America, so as you can see, as soon as I removed the search terms, the biggest trends happening were related to Thanksgiving and Black Friday. You can say I don’t have too much confidence in Google accurately grouping and associating keywords.Ī slightly “hidden” feature of Google Search Trends is the ability to view an industry’s general trends by removing all of your current search terms. Why? Just take a look at some of the “related keywords” that popped up when I was browsing the “plumbing category”. I’d tread carefully with these grouped keywords. It would only include data for searches around his campaign. The same goes for “Bernie Sanders (Election campaign)”. Like “senator Sanders” or “was Sanders a good senator?” “Bernie Sanders (United States Senator)” would include not only the main keyword but others that might be related to it. “bernie sanders (Search term)” would only include data based on that one particular keyword. In the below example, there are a variety of grouped topics to choose from. When you’re typing a search term, you’ll see different keyword types. You can select your desired data source by clicking the following drop-down field: It is worth noting that with web search, you can view data from 2004, while the other sources only allow you to go back to 2008. There are five different data sources for you to utilize. Where The Data Comes Fromīefore we dive right in and learn how to use Google Trends, it’s important to know where the data comes from. It then becomes relative to the popularity of the other search terms you provide.īy default, when you open the Google Trends website, it makes use of data from their regular search results, but as you will learn shortly, you can also look at other sources. These values are entirely dynamic and change once you introduce multiple search terms. “0” represents a search terms lowest point of relevance. Instead, they give you an arbitrary scale of 0-100. Google Trends does not provide search volume. How To Use Google Trendsįirst, there’s one important thing I should tell you before you dive in. Will Google Trends continue to predict the outcome of US elections accurately? Only time will tell. In each of these tests, I searched for both their full names as well as last names. It Has Accurately Predicted Every US Presidential Election So Farįrom Bush/Kerry to Trump/Clinton, Google Trends has accurately predicted the victor every time since 2004.ĭon’t believe me? Let’s take a look at the data: Here’s an interesting, fun fact about Google Trends. It actually predicted the 2010 influenza outbreak (based on trends for common symptoms) 1 or 2 weeks before the CDC made an official announcement. ![]() It was a very insightful tool that did just what its name entailed – It let you view data on flu trends. Like many cool Google products, it was unfortunately shut down.Īnother was Google Flu Trends. It was kind of like the free Similar Web tool, however, it made use of more concrete data. One of which was a “Trends for Websites” tool that allowed you to compare the search traffic of two different websites. Google has built, shut down, and merged many different websites that used Google Search Trends data. However, it still lets you view data all the way back to 2004. Google Trends was initially launched in 2006. Final Notes + Bonus Free Training A Brief History of Google Trends + Fun Facts ![]()
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